The Mixue menu is full of delightful treats that have taken Asia by storm. With its smiling snowman mascot and signature red colors, Mixue Bingcheng is now a familiar brand in countries like China, Pakistan, Vietnam, Indonesia, and the Philippines. Whether you’re craving a cold ice cream on a hot day or a sweet milk tea after a long walk, Mixue has something for everyone. What makes this brand truly special is its mix of affordability, flavor, and variety—all neatly packed into its vibrant menu.
This article covers everything you need to know about it—from its soft-serve cones to its fruity teas and creamy smoothies. We will explore categories, top-selling items, pricing, customization options, and why so many people love it.
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What is Mixue?
Mixue is a popular Chinese dessert and beverage brand known for its affordable ice cream, milk tea, fruit drinks, and smoothies. Founded in 1997 in Zhengzhou, China, it has grown into an international chain with thousands of outlets across Asia. The brand is easily recognized by its cheerful snowman mascot and bright red theme. Mixue focuses on providing high-quality, refreshing treats at low prices, making it a favorite among students and families. Their soft-serve ice cream and bubble teas are especially popular. Customers love the option to customize sweetness, ice, and toppings. Today, Mixue continues to expand globally while maintaining its promise of taste, value, and fun.
Mixue Menu
The Mixue menu is divided into five major categories: soft-serve ice cream, milk tea, fruit tea, smoothies, and floats. Each category offers different flavors and combinations that appeal to different moods and seasons.
Let’s take a closer look at the range of products in each category.
Ice Cream: Smooth and Creamy Soft-Serve
Mixue is best known for its soft-serve ice cream, which is made from milk and served in cones or cups. The King Cone is a customer favorite, with a tall swirl of vanilla ice cream. The Oreo Sundae adds crushed cookies and syrup for extra texture and flavor.
Mixue also adds this soft-serve to other drinks like floats, which makes it extra refreshing in summer. The smooth texture and mild sweetness make it suitable for both children and adults.
Milk Tea: Creamy and Chewy Favorites
Milk tea is one of the top-selling items on it. It combines black or green tea with creamy milk and chewy tapioca pearls. Classic options include Pearl Milk Tea, Taro Milk Tea, and Oreo Milk Tea.
Each drink is made fresh and allows customers to choose sweetness and ice levels. Some people like to add toppings like jelly, red beans, or extra pearls for a more fun experience. The creamy texture and balanced flavor make milk tea a daily treat for many fans.
Fruit Tea: Light, Sweet, and Tangy
If you’re looking for something light and refreshing, fruit tea is the best choice. It includes fruity options made with real fruit juice and slices. Popular items include Lemon Tea, Peach Green Tea, and Passion Fruit Tea.
These drinks are perfect for hot days, as they combine tea with citrus or tropical fruits. They are low in dairy and feel fresh with every sip. Customers who prefer a less creamy drink often choose fruit teas.
Smoothies: Thick, Icy Blends of Real Fruit
Mixue’s smoothies are a cool blend of ice and real fruit puree. These thick drinks are satisfying and naturally sweet. Favorites include Mango Smoothie, Strawberry Smoothie, and Pineapple Smoothie.
Each smoothie is blended to a thick consistency, making it more filling than tea. Smoothies are usually served in large cups and work great as a snack or after-meal drink. The freshness of fruit makes them a healthy and energizing option it.
Floats: The Best of Both Worlds
Floats combine Mixue’s soft-serve ice cream with tea or soda. These drinks are fizzy, sweet, and creamy at the same time. The Black Tea Float is the most loved, where iced tea is topped with a swirl of vanilla ice cream.
Other versions include Sparkling Lemonade Float and Strawberry Soda Float. These drinks are fun to look at and taste even better. The contrast between the cool soda and smooth ice cream makes floats one of the most creative items on it.
Price Table for Mixue Menu (PKR Range)
| Item Name | Category | Price (PKR) |
|---|---|---|
| Mixue King Cone | Ice Cream | 150 |
| Oreo Sundae | Ice Cream | 250 |
| Pearl Milk Tea | Milk Tea | 350 |
| Taro Milk Tea | Milk Tea | 370 |
| Mango Smoothie | Smoothie | 400 |
| Passion Fruit Tea | Fruit Tea | 330 |
| Black Tea Float | Float | 380 |
| Lemon Green Tea | Fruit Tea | 340 |
Prices may vary slightly based on city and country but remain low compared to similar brands. This is one of the biggest reasons it appeals to such a wide audience.
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Customization Options for a Personalized Experience
Mixue understands that everyone has different tastes. That’s why it offers customization for each drink. Customers can choose their preferred:
- Sweetness level: no sugar, half sugar, or full sugar
- Ice level: no ice, less ice, or regular
- Add-ons: pearls, pudding, jelly, red beans, or extra cream
These options help customers make each drink their own while staying within budget. Kids, teens, and adults all enjoy experimenting with combinations to create a unique drink.
What Makes the Mixue Menu So Popular?
There are many reasons why it has become so loved across different countries. First, the quality is consistent everywhere. No matter where you go, the taste stays the same. Second, the pricing is very low compared to competitors. Most items cost under 400 PKR, which is affordable for students and families.
Third, the visual appeal of drinks and desserts makes them shareable on social media. The snowman logo, colorful cups, and layered drinks make for great photos. Fourth, the seasonal updates and new flavors keep customers excited. From time to time, Mixue adds limited-time drinks and desserts to its menu.
Health and Nutrition Facts
While Mixue is a dessert chain, it still uses fresh ingredients. The tea base is brewed daily, and fruits are either fresh or frozen to lock in flavor. Sugar content can be reduced upon request. Ice cream is dairy-based, and drinks are free from artificial colors.
Customers who want healthier options can go for fruit teas with less sugar or smoothies made from real fruit. It has something for every diet type, from light teas to indulgent sundaes.
Seasonal Specials and Combos
Mixue often launches combo offers where you can get two drinks for a lower price or add ice cream at a discount. During festivals or hot summers, Mixue also adds new flavors like Watermelon Tea, Peach Sundae, or Chocolate Float.
These offers encourage repeat visits and give fans something new to try. The brand updates its menu based on weather, holidays, and customer suggestions. This keeps it fresh and fun all year round.
International Variations in the Mixue Menu
It stays the same in every country. However, some local items are added to fit regional tastes. For example, in Pakistan, people love sweeter milk tea with extra pearls. In Vietnam, tropical fruits like lychee or dragon fruit are more common in smoothies. This smart mix of standard and local choices makes the menu work everywhere.
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Conclusion
The Mixue menu brings happiness in every cone, cup, and sip. With its wide selection of teas, smoothies, ice cream, and floats, it has something for everyone. The combination of taste, pricing, quality, and customization makes it a top choice for people of all ages.
Whether you’re enjoying a soft-serve on a sunny day or sipping a taro milk tea after school, the Mixue experience is always memorable. As the brand keeps growing and adding new items, it continues to win hearts across the world—one sweet treat at a time.